I’ve always loved the quote from Blaise Pascal who says, “I have made this longer than usual because I have not had time to make it shorter.”
Nowadays ‘this‘ can be…
And even one on one conversations.
The best of these are short and punchy. And its obvious the creator has taken the time to craft and shape a masterpiece.
When we don’t use our time to make it shorter … we just end up stealing our audiences time.
Something I constantly remind myself.