People who have grown up with Apple computers think they are intuitive, easy to use and everything makes sense. People who have grown up with Windows computers think the same.
Intuitive is a word that describes learned actions. It is really hard for something that someone has never used to be intuitive.
My Macbook, as a Windows user is counter-intuitive. It does some cool things in really difficult ways, that take all of the fun out of them.
Windows = Alt-Print Screen
Mac OSX = Control-Command-Shift-4
The Windows version is easier to remember. The Mac version is harder to use not intuitive at all, but is way cooler.
A reminder that when we create processes or web or tools, we need to make them both cool and intuitive.