"Your days can seem really long (and your life seem really short) if you're spending your entire career wasting time merely trying to earn some money.

Being engaged at work is seductive. It means that you're spending a big chunk of every day doing something you love, something that makes a difference. You get to motivate other people and create things that last. Unfortunately, this sort of opportunity is scarce and (apparently) getting more scarce. The gift I can give you is this: Since your boss hired you to make something happen, you now have permission to build something remarkable. You have the opportunity (on your boss's money) to build a project that will energize you and your co-workers.

You can do it.

The biggest insight about soft innovation is that anyone can do it. It's not based on your power in an organization, or your desire to become an entrepreneur or how creative you are. My goal is to sell you on your ability to champion an innovation in your organization. To find the Purple Cow and a team to build it. Then do it again and again."

This is a quote I enjoyed at 3am when I was trying to read myself back to sleep from Seth Godin's Book "Free Prize Inside"