I downloaded and listened to a Skypecast with Seth Godin yesterday on the way to Tauranga. On it he talks about 'small being the new big' and the application of that philosophy to blogging. He was basically saying that you need to find a small niche space for your business blog and just go about doing it. At the time it didn't actually ring true in my head.
This morning I wrote an editorial for the FTD magazine. The trick with an editorial is to write it like the editor has written it, and then refer to yourself in the third person. Below is an part of the article.
Is the transport industry in for some tough times? It appears so, particularly with higher fuel prices and a shortage in staff and drivers.
But Andrew Nicol, director and founder of agóge Logistics, disagrees. "We have total control over the success or vulnerability of our industry. The choice for us is simple; either sit on hands and do nothing or take action! Being PROACTIVE and having VISIBILITY are vital to ensuring our industry continues to experience profitable growth."
Blah blah blah…
Let me tell you, it is really hard to write in the third person after you have been blogging for a while. When I blog I just give you a view or opinion and publish it. I don't have to make it newsworthy or elegant.
After I had finished I took a shower, which is where I do all my best thinking, and thought that we should set-up a blog for NZ Transport & Logistics Opinion's. Get guest authors and do maybe 1 or 2 posts a week. The cost to administer it is nothing, yet it may add heaps of value and be a place for candid opinions and ideas to feed our industry. Seth's idea and my writing an editorial come into one and a new space is born.
Now that I have the idea, I know I need to host it. Hosting it under the sub domain of 'agogeboy' just doesn't feel right for customers and general public, so I decided to shutdown 'agogeboy' and relaunch with 'agoge' via typepad.com. You would think I would have done that the first time, but I didn't really have a clue what I was doing. It also gives me the opportunity to host other people and internal blogs under different names.