One of the problems with being intellectually inquisitive, is one can tend to over think or even over discuss things that have absolutely no impact on ones life. Take as an example Countdown, the new brand for Woolworths, Foodtown, the old Countdown and Price Chooper. The first time I saw the new brand with the … More 203|365 Intellectually Inquisitive
Back in the New Zealand Rail days, the Railways thought they were in the railway business. They thought they had no competition and they were wrong. They were actually in the transportation business and their competitors were trucking companies. For passengers the competition was bus companies and then airlines. In business, knowing what business … More 174 | 365 – Coal Wagons
'Old marketing is dead10 years ago we were able to advertise a position in a paper and know that people looking for a job would see it. Nowadays you need to advertise in many papers and on multiple websites and you are still not guaranteed a good response. It used to be that you could … More Does advertising really work?
A couple of years ago, Amazon.com announced that they were going to stop their advertising all together. No more magazine adverts or TV. Instead they decided to invest all of their advertising dollars into providing free shipping of books. From what I have read the marketing industry thought it was a foolish decision and predicted … More Wasting your advertising dollars
It has been said 'The best way to make a small fortune in aviation is to start with a huge one'. I am sure that Mike Pero might have personally learnt this lesson after sinking $10 million into Origin Pacific. The full-blown disintegration of Origin Pacific last week, confirmed New Zealand’s domestic aviation market has … More What Origin Pacific lacked