Could you fail 39 times?

I learnt recently that WD-40 stands for “Water Displacement 40”. The 40 means it was his 40th attempt at developing the product. The  inventor Norm Larsen had tried 39 times to find a way to displace water to stop rusting in the aerospace industry. When he finally succeeded on his 40th attempt he created a … More Could you fail 39 times?

Re-framing Failure

“I hate the word failure and wish it never existed,” I stated as strongly as I could as we reflected on some past experiences. I shared that the problem with failure is its opposite seems to be pass. The problem with pass is it has a strong mental connection to school or uni, where you … More Re-framing Failure

Shame and failure

“Failure’s not fun. But failure is required. Failure in the service of learning, of experimenting, of making things – this is essential. When you’re learning to walk, no one criticizes you when you fall down. Parents understand that you do it wrong and then you do it right. But that’s about the last time you … More Shame and failure