Come to the edge. We might fall.
Come to the edge. It's too high!
Come to the edge! And they came,
and he pushed …… and they flew.
  – Christopher Logue

I have just finished my sixth book for the year, Seth Godins "Free Prize Inside" (and it actually has one). It is a book that challenges business to go to the edges and beyond.

The key implication for me: Ideas are worthless if no one owns them and makes them happen.

To read the full review and get your free prize click here. If you post a comment on, I'll email you a free prize.