'Old marketing is dead10 years ago we were able to advertise a position in a paper and know that people looking for a job would see it. Nowadays you need to advertise in many papers and on multiple websites and you are still not guaranteed a good response. It used to be that you could … More Does advertising really work?
Albert Einstein once said, "Imagination is more important than knowledge." His words echo part of the thoughts that have been going through my head over the last month. How do I lead agóge so that it can become a really ingenious company? How do I teach people to think more? To be more creative? And … More Casting Vision by writing an eBook
I love mornings like this morning. You can hear the rain falling like a thousand tiny water falls on the tin roof. The house is quiet because most houses are at 5am. And I have time to reflect and think and scheme a little. As I do that my mind is drawn to a couple … More Random Thoughts
A couple of years ago, Amazon.com announced that they were going to stop their advertising all together. No more magazine adverts or TV. Instead they decided to invest all of their advertising dollars into providing free shipping of books. From what I have read the marketing industry thought it was a foolish decision and predicted … More Wasting your advertising dollars
You owe it to yourself to create something remarkable one day! Seth Godin
"Your days can seem really long (and your life seem really short) if you're spending your entire career wasting time merely trying to earn some money. Being engaged at work is seductive. It means that you're spending a big chunk of every day doing something you love, something that makes a difference. You get to … More Is Your Job Just a Job?
Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover. Mark Twain
Lazy people irriate their employers, like vinegar to the teeth or smoke in the eyes. King Solomon
Around 18 months ago I brought the majority of the staff in our company the book "Winning" by Jack Welch. The purpose for buying the book was to use it as a leadership development tool and to stretch their thinking, which in turn helps grow us as a business. To assist in the learning I … More Winning – Leadership Development Booklet
Recently I attended the parent information evening at the Rototuna Primary School. I have always felt that the school was doing a great job, but that evening reinforced it for me. The school motto is "He Rawe Mo Aka Tonu – Our Best Always" They teach values through the "Rototuna Learner" pictured here. The six … More The values our kids are being taught
I have almost finished "Winning: the Answers" by Jack & Suzy Welch. In one of the questions Jack is asked "How do I know if I have what it takes to be an entrepreneur?" Jack answers by posing four great questions: – Do you have a great new idea that makes your product or service … More What makes me an entrepreneur?