Failing 90% of the time

I read an interesting Scott Adams post today. In it he waxes lyrically for what feels like a day about all of his successes. Finally towards the end of what appears to be self-inflated dribble, he writes "To put all of this in context, and before you start to vomit at my bragging, I must confess that I fail miserably about ten times for every one success. (That's an accurate estimate. I've literally kept score.) But interestingly, the failures always involved activities that seemed entirely feasible. I was completely qualified for all of the things that failed."

He fails 90% of the time. Interestingly enough failing 90% of the time is only an issue if your goals are set to low. If you have huge goals and only get 10% of them, you become a huge success.

If you have small goals and only get 10% of them what do you get?