In Feb 2008, I blogged about how Cadbury where the most trusted brand.
I suspect that they aren’t anymore. They have dropped the size of the chocolate and added larger packaging to make it look the same. They moved to oil and back again. They claim to be environmentally and fair trade friendly, but aren’t really it’s just PR. They have moved heaps of manufacturing offshore.
Everybody knows this and some people I am sure have moved brands.
But spending habits are hard to break. Even for me, who emotionally thinks about these things, when face with a choice I still brought Cadbury for my wife.