Ingenious Rating

I have decided to create an ingenious rating table that I can rate different businesses and ideas that I can see, against my meaning of Ingenious.

Ingenious means providing remarkable and inventive and edgy and customer focused and stunning service.

5 = Ingenious

3 = Very Good
2 = Nice Try
1 = What were you thinking?
0 = Dumb Ass

The table deliberately has no #4 to remind us that there is a huge gap between Ingenious and Very Good. I will post the ratings to different businesses in the comments below.