What does a Purple Cow have to do with Marketing?

Purplecow_1Book Review: Purple Cow is about making sure that your business is offering remarkable services.

A key quote for me is:

"The opposite of 'Remarkable' is 'Very Good'

Ideas that are remarkable are much more likely to spread than ideas that aren't. Yet so few brave people make remarkable stuff. Why? I think it's because they think that the opposite of 'Remarkable' is 'bad' or 'mediocre' or 'poorly done'. Thus, if they make something very good, they confuse it with being virus worthy.

Continue to read the my full review in a post at viewpoint.net.nz

Also read a great summary of 10 points about being remarkable from Seth's Blog. (the author)


One thought on “What does a Purple Cow have to do with Marketing?

  1. A quest for an ingenious business

    If you buy a Lighter then you would expect it to have gas in it – right? Well when I purchased one from the Oasis Superette in Papamoa it didn’t. I went back and they put it right for me without blinking. They were really helpful and its an enjoyable e…

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