Book Review: Purple Cow is about making sure that your business is offering remarkable services.
A key quote for me is:
"The opposite of 'Remarkable' is 'Very Good'
Ideas that are remarkable are much more likely to spread than ideas that aren't. Yet so few brave people make remarkable stuff. Why? I think it's because they think that the opposite of 'Remarkable' is 'bad' or 'mediocre' or 'poorly done'. Thus, if they make something very good, they confuse it with being virus worthy.
Continue to read the my full review in a post at viewpoint.net.nz
Also read a great summary of 10 points about being remarkable from Seth's Blog. (the author)